Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway, let alone be in the running to win ABC's Dancing With the Stars. It's hard to believe that the energetic online starlet, who runs a YouTube fashion and lifestyle vlogging empire, was a shy teen when she started her career in 2009.
Mota's big advice on how to succeed on YouTube is to stay connected with fans. But she adds that you have to be passionate about your channel if you're going to be consistent. "Just watching a YouTube video, you don't really see how much work actually goes into it. It can be a five-minute video, but that could take five days to work on. It's a big task, and it can feel like a chore if you go in with the intention of wanting to be successful," she explained.
She believes by focusing on your audience, you can get the motivation you need to keep going. "Even if you just have five subscribers, you just have to focus on the audience you do have and creating good content for them. As long as you're having fun with it, then that's all that matters," she said.
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